Hey Reader,

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Twitter threads are a critical step in growing your audience. You can use them to grow followers, build authority, and take a deeper dive into a topic.

Your Twitter thread will suck without a killer hook.

The hook is the most important part.

It makes the reader stop scrolling and read on.

Here are 7 of the best hooks to help your thread get the attention it deserves:

1: Make it attention-grabbing.

A good thread hook should be:

• scroll-stopping
• relevant
• concise

Grab the reader’s attention.

Make them want to read more.

See this by Dan Go:

Dan Go @FitFounder If you want to get in the best shape of your life by 2023 read this: December 10th 2022 4,312 Retweets 23,806 Likes

2: Be clear about who it’s for.

Make sure your hook is relevant to your audience.

If they read the hook, they need to know the thread is for them.

That compels them to read on.

See this by Jesse Pujji:

Jesse Pujji @jspujji I asked 30 Shopify store owners making $2,000,000+ "What’s one Shopify App you can't live without?" Here are the 10 apps every Shopify store must know 👇🏽👇🏽👇🏽 April 22nd 2022 905 Retweets 6,520 Likes

3: Keep it brief.

A good hook should be short and to the point.

Too long and you’ll lose their interest.

Don’t flood them with information.

See this by @KateBour:

Katelyn Bourgoin @KateBour How I made $14,950 in 57 minutes with 2 emails and a Google Doc: January 1st 2023 485 Retweets 2,996 Likes

4: Use strong visuals.

A compelling image can be a scroll-stopper.

Make sure the visual is:

• relevant to your hook
• supports your message

See this by Sahil Bloom:

Sahil Bloom @SahilBloom How to live a life of happiness. The Surfer Mentality: pic.twitter.com/9dXBMYcB24 January 8th 2023 2,071 Retweets 12,115 Likes

5: Do the unexpected.

Break the mould to get your reader’s attention:

• Humor
• Surprise
• Irreverence

See this by Dan Koe:

DAN KOE @thedankoe How to do whatever the fuck you want: January 3rd 2023 1,941 Retweets 9,670 Likes

6: Make your audience feel something.

Emotion wins.

• Curiosity
• Excitement
• Frustration
• Anger

An emotional hook makes you want to read on.

Like this by Matt Gray:

MATT GRAY @matt_gray_ 10 secrets to become mentally unbreakable: November 17th 2022 1,139 Retweets 4,450 Likes

7: Deliver on the promise.

It’s clickbait if it doesn’t deliver. Avoid this like the plague.

Clickbait leaves your audience disappointed.

So make sure your thread follows through on the promise.

• Practical tips
• Examples
• Systems

See this beauty by Wes Kao:

Wes Kao 🏛 @wes_kao Most people suck at managing up. They waste their boss’ time with too much (or too little) information. Here’s how to give the right amount of context: March 20th 2022 4,051 Retweets 25,706 Likes

And that's it!.

See you next week.

P.S. Whenever you are ready, here are 2 things I can do for you.

1. If you are an entrepreneur, founder, or CEO and you want to get to your next 10k Twitter followers and grow a high-quality network. Take a look here: THE TWEET MASTERS​​
2. If you find yourself delivering presentations that leave your audience bored, I can help you deliver effective and engaging presentations every time. Check this out:
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