Transform Your Presentations: From Forgettable to Memorable 🌟


Hey Reader,

​

We all know the feeling of sitting through a talk that feels generic and uninspiring as though it could have been delivered to ANY audience.

​

Crafting presentations that resonate with your audience is not just about delivering information; it’s about leaving them feeling inspired and connected.

​

Without that connection, a presentation can quickly become a forgettable experience.

​

So, how can you ensure your audience stays engaged and attentive throughout?

​

This week, I’ll show you how to craft presentations that truly connect with your audience.

But first...our sponsor for this week:


In Partnership with Lili​

The best online bank for freelancers and creators

Are you tired of dealing with traditional banks that don't understand the unique needs of freelancers and creators? Look no further than Lili - the online bank designed specifically for people like you.

With Lili, you'll have access to a range of features tailored to your needs as a creator, including:

  • No account fees or minimum balance requirements
  • Tools for managing your finances and tracking expenses
  • Tax savings tools and advice from financial experts
  • Instant payment notifications so you always know when you get paid
  • Mobile check deposit so you can deposit your checks without leaving your desk

Plus, with Lili's advanced security features and intuitive mobile app, you can rest easy knowing that your money is safe and secure. Don't settle for a bank that doesn't understand your unique business. Sign up for Lili today and start banking on your terms!

​Learn more​

​

Now back to the email....


Take Your Audience On A Journey

To kick things off, let’s delve into the concept of audience transformation and how it can significantly impact the effectiveness of your presentations.

You want to transform your audience from Point A at the beginning of your presentation, to Point B at the end of your presentation.

This is the audience transformation.

Complete these two sentences:

At the start of my presentation, the audience is at Point A. They will think/feel/know _________
At the end of my presentation, the audience is at Point B. They will think/feel/know _________

Then review that and transform it into the sentence below:

My audience will go from _________ to _________

So, what are the key steps to learn about your audience to can create a meaningful transformation?

Let’s explore:

​

Step #1: Gather The Data.

One crucial step in tailoring your presentation is understanding your audience.

Ask questions to the event organizers - they know more about who will be there than you.

Here are 5 simple questions you can ask every time:

  • How many people will be there?
  • What is their role and level of experience?
  • What do they know about this topic already?
  • What are you hoping to hear from me?
  • Who have you had speak before that you loved and why did it work so well?

Importantly, you need to then use this info to shape your content plan.

​

Step #2: Identify Their Pain Points and Aspirations.

Addressing your audience’s pain points is a powerful way to capture their attention.

Identify the challenges they face and focus on providing solutions.

When you connect with their pain points and offer a path to resolution, they are more likely to engage and listen.

​

Step #3: Tailor Your Content, Language, And Delivery Style.

Avoid the common mistakes of talking AT your audience, simply transferring knowledge, or ignoring the desired outcome.

Instead, craft your presentation with the intention of creating a meaningful impact for the specific audience that will be there.


Tips And Techniques

Now that we understand the importance of audience connection, let’s explore some practical tips and techniques to help you refine your presentations:

​

1: Incorporate Storytelling.

Stories have a unique power to connect with people. Don’t feel pressured to find an extraordinary tale; often, everyday moments resonate best.

Everyday moments and personal anecdotes can make your content relatable and memorable.

Use stories to connect on an emotional level, regardless of how technical your topic may be.

Vulnerability creates relatability.

​

2: Use Visual Aids For Compelling Presentations.

Utilize visual aids, such as charts and graphs, to present data and information in a compelling manner.

Visuals can enhance understanding and engagement, making your message more impactful.

​

3: Actively Listen And Adapt.

Practicing active listening during your presentations allows you to gauge your audience’s response and make necessary adjustments.

Keep an eye on the text chat or use polling software to collect real-time feedback.

Adapting based on your audience’s cues will enhance your impact.


Tools To Understand Your Audience

To effectively research your audience and create engaging presentations, here are a couple of must-use techniques.

​

1: For Audience Research….Ask Them Beforehand

Consider sending out a pre-event survey using Google Forms to gather insights from participants.

Also leverage social media to ask questions and understand what your audience wants to know.

​

2: For Interactive Presentations….Use Polls

For audience feedback in real-time, Slido is a great option.

It offers polling features and integrates well with PowerPoint on Windows, although it may require some additional steps on a Mac.

Ask them questions to assess their baseline knowledge to help you adapt your content as you go.


Reader’s Corner

Now, let’s address a common question I get asked by my coaching clients related to prepping presentations for audiences.

Question: What if I have a mixed audience who have diverse knowledge levels and experience? How do I know how to pitch my presentation?

Answer: It’s a challenge to cater to everyone. In fact, you simply can’t. Instead, focus on the majority, or create a clear single avatar that represents your target audience. Prep your content specifically for them. You can’t be all things to all people, so pick one person and make it tailored exactly to them


This week we explored the significance of writing your audience transformation and understanding your audience to craft impactful presentations.

We learned how gathering data, identifying pain points, and tailoring your content can create meaningful connections.

Next week, we’ll dive into the art of starting with a bang and closing with impact, ensuring your pitches resonate long after the presentation ends.

Remember, connecting with your audience is key to making a lasting impression.

Stay tuned for more insights and strategies to help you master the art of pitching to your audience effectively!

​

See you next week.

P.S. Whenever you are ready, here is 1 thing I can do for you.

If you have a big pitch or presentation coming up and would like my help, let's catch up on a call.
​

Ace Your Interview

I help final year trainees and locum consultants prep for their NHS substantive consultant interviews so that they can secure their dream job.

Read more from Ace Your Interview

Hello Reader, I was chatting to Hannah recently during one of our coaching sessions. She's finishing her training in September and her Educational Supervisor has been putting gentle pressure on her about applications. When I asked about her interview preparation, she admitted feeling overwhelmed. "I feel like there is lots of stress ahead of me," she confessed. Despite not having submitted her application yet, Hannah wisely decided to start preparing early. She has worked in three different...

Hi Reader, I chatted to one of my Academy members last week during our 1:1 coaching session. She was preparing for her consultant interview with just 10 days' notice and felt completely overwhelmed. "I'm so anxious that I have been thinking about pulling out of the interview!" As we talked through her prep, 3 critical issues emerged: She struggled to articulate her unique selling points with specifics She couldn't frame her clinical experience in a compelling way She was choosing examples...

I was sitting with Katy during our 1:1 coaching session last month. She was a final-year trainee, yet when I asked her to tell me about her unique strengths, she froze. "I'm just a standard trainee," she said. "I haven't really done anything special." Twenty minutes later, after some careful questioning, we'd uncovered three exceptional projects she'd led, a committee role where she'd made significant impact, and clinical expertise that set her apart from other candidates. The transformation...