3 things you'll learn in my newsletter today:
- How to create a beautiful profile picture
- Why LinkedIn is my next big challenge
- How to level up your camera for your online meetings
Let's get to it...
I feel like I'm uploading profile pics to accounts and websites every week. It's not always easy to get the right size or make it look the way we want it to.
This month I found Profile Pic Maker. It's free to use and in a few simple steps, you can get your own customized profile picture.
Things I love about it:
- Very user friendly and simple
- You can crop your photo to a circle shape
- You can add different backgrounds
- You can customize the color
- You can use different styles of backgrounds
Give it a try.
Writing well is a skill that EVERYONE can learn.
In the last three months on Twitter I've:
- Gone from 20k followers to 125k followers
- Have had many viral threads including one with >300,000 likes
- Appeared in Tim Ferriss's 5 bullet Friday
I've achieved this through a combination of:
- Having a system
- Improving my writing
The system I use to create content for my audience is working well, so I don't need to spend hours writing tweets or to spend hours on Twitter every day.
But...I've never really understood LinkedIn. As a doctor it always just seemed to be a way of medical locum agencies contacting you, and I wasn't looking to pick up extra shifts.
Of course, I was wrong. There's so much more to LinkedIn that that. It's a networking opportunity and for a content creator like me, it's a different type of audience to learn, understand, and create great content for.
So my next project is to understand it. I've started with the legendary Justin Welsh's Content OS for LinkedIn, and I'm working my way through his content.
I'll keep you posted on how I get on with LinkedIn.
After 2 years of being online for meetings, teaching, and interviews, we must all now realise how much it improves the audience experience when you can clearly see the person who is speaking .
You don't need to spend $1000s to be able to get a decent quality video stream.
Here are the 4 levels of cameras that you can use.
Level 1: Built in cameras. Most laptops have a built in camera. These are not good quality. You'll often appear pixelated, and there is no way to adjust the settings to improve the feed. What you get is what you get. We can all do better than using our built in camera.
Level 2: USB webcam. This is the simplest option and it will only cost around $100. A webcam will simply have a USB plug, that you plug into your computer and you are good to go. The Logitech C922 is a good, reasonably priced option. It has some settings that allows you to customize your video to optimize it for your lighting and your setup. Buying this is a small investment that will 10x your video feed.
Level 3: Mobile phone as a webcam. Most of us have an amazing quality camera right in our pockets. We just don't realise that we can connect it and use that camera as a webcam. All you need is a wire (probably your charging wire) and a tripod to stand your mobile on. You can use a free app - there's a few out there but Epocam seems to work well. Now the best camera you have can be put to good use.
Level 4: Mirrorless or DSLR camera. I won't lie to you, this is an expensive option. And you probably don't need this unless you're delivering education online as part of your profession, or you're running a YouTube channel. I use a Sony A6400 and have it set up as my main camera in my office. It's unrivalled in comparison to the other three Levels of camera, for the quality of the video I can stream.
You don't need to buy a DSLR.
But a webcam, or your mobile as a webcam, will revolutionize the experience that your viewers get.
See you next week.
P.S. Whenever you are ready, here are 2 things I can do for you.
- I do Twitter Ghostwriting - if you're interested then fill out this form and we can chat.
- I offer presentation coaching to help you go into your next one confident, prepared, and ready to give the performance of your life.