Hey Reader,

Where have you been???

Haha.

I took a break from my weekly newsletter to put my head down on a new project.

And I want to share what I learned.

I've been interview coaching for a few years and I LOVE it. Helping people face their fears. Then helping them overcome their fears.

And most importantly helping them secure their dream jobs.

So for the last 5 weeks I put together and launched my course.

But the launch process has taught me heaps.

My newsletter will focus on interview tips from now on.

But this week I'll share some lessons I learned from the last 5 weeks on course-building and launching.

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This is first cohort of my new Ace Your Consultant Interview Academy. It's specifically for doctors applying for their NHS Consultant job.

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The Facts

• It's a 4 week course with 30 students in the pilot cohort
• There's a video course - 6 modules with 4-5 videos in each module
• There are regular group coaching sessions
• There's a FB group
• Plus there's a load of bonus content

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My Tech Stack:

• Monday.com for project management
• Kajabi for the video course hosting
• Facebook community for members chat
• Ecamm for video recording
• Final Cut Pro for video editing
• Envato Elements and Upwork for my intro animation
• Zoom Webinars for my group coaching calls

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What I'm Most Proud Of:

• Set it up and launched in less than 30 days
• My pilot cohort was full (30 people)
• I did my first ever webinar launch

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Lessons Learned

1. There is value in a cohort v an evergreen course. The cohort builds a community so it's better for the student experience. But it's also better for marketing. A focused launch period of 10 days. Intense but effective
2. You can't 'release your course' and expect people to flood in. Tell people about it relentlessly. The 10 day launch allowed me to do just that. People were probably sick of my emails. But then I think about courses I've enrolled in, and it is because they persisted. This meant they were closer to the front of my mind.
3. Recording videos takes time. I have years of experience creating video content and delivering online teaching, so the course creation part was the least stressful bit for me. But if you're new to course creation then set aside plenty of time for recording videos.

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Next Steps

While my pilot cohort is running, I'm planning my next launch which will be in 2 months.

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Here's what I want to work on:

• Sharing more interview prep content. I'm going to do this in this newsletter, on Twitter, and on IG which I just started posting on today (so let's see how it goes).
• Getting testimonials. I know my next launch will be strengthened with testimonials from my current students. So I need to work out how to best do this
• Facebook Ads. Haven't got hang of these but I'm going to be trying to upskill in this for the next launch.

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So that's what I've been busy doing.

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See you next week.