Hey Reader,

A big thank you to our sponsors who keep this newsletter free to the reader:

I want you to be honest with me.

Have you ever had one of the following thoughts running through your mind while holding a presentation?:

Yep.

Because grabbing the audience's attention and connecting with them is something you need to practice.

You will get better with time.

And trust me it’s not that hard once you understand HOW to do it.

So, let’s get started…

Here are 5 simple tips for a Jaw-Dropping Presentation:

1. Know your audience

Before you start working on your presentation you need to research your audience.

You want to answer questions like:

• Who is in my audience? (What is their age, job, what values and beliefs do they have?)
• What are their pains and desires?
• What do they like? What do they hate?
• Are they cat people or dog people?
• What is the knowledge level of my audience about the topic I’m presenting?

Knowing your audience means you can tailor your presentation to them and avoid any awkward moments.

2. Talk The Talk (and Walk The Walk)

When you're presenting, you want to make sure you're speaking the same language as your audience.

No, I don't mean you should start talking like a 14-year-old on TikTok (unless that's your audience, in which case, you do you).

But you should use language that your audience understands and relates to.

If your presentation is for a group of scientists, don't throw in a bunch of pop culture references they won't get.

3. Be Engaging (But Not Weird)

When you’re standing in front of your audience you want to keep them interested.

That means no monotone voices or standing still like a statue.

Use your body language, facial expressions, and tone of voice to keep things interesting.

If you're making a point, use hand gestures or eye contact to emphasize it. And don't forget to mix things up.

A little humor here, a dramatic pause there.

Just don't get too wild and crazy, or you'll end up like that guy who tried to do a backflip during his presentation.

If you want to practice your body language and tone you can record a video of yourself holding a presentation and ask family or friends for feedback.

4. Encourage Interaction (But Don't Force It)

This is a brilliant way to connect with the audience and get them engaged in your presentation.

There are several ways to do it but I will share with you my 2 favorite methods:

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1. Get them talking

Factor in time for engagement. Having a break in the flow keeps people engaged.

Asking questions (either on a poll, a whiteboard, or verbally) gives the audience a chance to contribute.

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2. Create breakout groups during your presentation

Divide your audience into small groups and give clear instructions.

And during the breakout group activity, you can visit each group to check in with their progress.

It helps your audience connect with each other and with your content.

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But, don't force anyone to participate.

And if someone doesn't want to join in, don't take it personally.

Maybe they're just shy, or maybe they're secretly plotting to take over the world. Who knows?

5. Use Strong Visuals

Using strong visual can help you to keep your audience engaged and also prevent an attention-drop.

This means using simple, clear images that illustrate your point without overwhelming your audience.

You don't want to use too many colors or fonts, or your audience will be too busy trying to figure out what's going on to pay attention to you.

And please, please, please, please, don't use Comic Sans.

And that’s it!

See you next week - if you want to share with a friend so they can then forward this email and they can subscribe here.

P.S. Are you ready to maximize your pitch/presentation skills and connect with your audience on a deeper level?

If so, let's catch up on a call.

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